Leading Disaster Recovery Provider Adds LEWIS PR to its Communications Team to Raise Market Visibility in North America
Palo Alto, CA, September 13, 2005 - On the heels of winning LinuxWorld's 2005 Product Excellence Award for Best Clustering Solution, SteelEye Technology, Inc., a leading provider of IT solutions for business continuity and disaster recovery on the Linux and Windows platforms, announced today it is expanding its operations within North America in an effort to capitalize upon burgeoning demand for its services in that market. In addition to engaging new reseller and technology partners, the company has invested in greater sales, marketing and communications resources. As such, the company recently chose LEWIS PR to spearhead its public relations activities in North America. The firm will add support to the current communications team, comprising SteelEye's internal resources and those of Omarketing, SteelEye's marketing firm of record in Europe.
LEWIS is a global public relations consultancy with a strong focus on technology and telecommunications. The agency combines a strong media culture with a dedicated service ethic to deliver communications according to journalist and client preferences. With 15 offices worldwide and US offices in San Francisco, San Diego, Boston and Washington, DC, LEWIS combines consistency of culture and approach with technology expertise and local market understanding. As specialists in Linux and open source, networks, security, storage and telecommunications, Omarketing (www.omarketing.co.uk) specializes in producing creative and cost effective campaigns for launching into new markets and building visibility for new companies. Omarketing has already been instrumental in enabling SteelEye to achieve excellent visibility in Europe. LEWIS will focus on growing SteelEye's media presence in North America through extensive media and analyst relations, with specifically aggressive pursuit of awards and opportunities for thought leadership.
"As we interviewed PR firms, we were impressed by LEWIS' knowledge and understanding of the IT industry, " said Bob Williamson, SteelEye's Vice President, Products. "With deployment of high availability and disaster recovery solutions on Linux and Windows in North America on the rise, it is important for us to find a partner who can help us deliver our message to a targeted audience. The LEWIS team brings a creative but disciplined approach that will be critical to communicating our company's value and presence as a trusted provider worldwide."
"SteelEye markets an impressive portfolio of well-differentiated application and data availability technology solutions and is growing internationally - precisely the type of company we are best positioned to assist," said Ian Lipner, Associate Director of LEWIS PR in Washington, DC. "We are looking forward to working with the company's management to build SteelEye's profile in North America and help its executives become known in this market as 'the' high availability experts."
About SteelEye Technology
SteelEye is a leading provider of data and application availability management solutions for business continuity and disaster recovery. The SteelEye LifeKeeper family of application-focused data replication, high availability clustering and disaster recovery solutions are easy to deploy and operate, and enable enterprises of all sizes to ensure continuous availability of business-critical applications, servers and data. To complement its software solutions, SteelEye also provides a full range of high availability consulting and professional services to assist organizations with the assessment, design and implementation of solutions for ensuring High Availability within their environments. To learn more about SteelEye, visit www.steeleye.com. We are the High Availability Experts.
About LEWIS
LEWIS (www.lewispr.com) specializes in media and analyst relations for technology companies worldwide. US headquarters are in San Francisco, CA and global operations are coordinated from London, UK. Other wholly-owned subsidiaries include Boston; San Diego; Washington, DC; Paris, France; Munich, Germany; Madrid, Spain; Eindhoven, The Netherlands; Singapore; Stockholm, Sweden and Sydney, Australia. The company has one of the fastest growth rates in its sector. LEWIS currently has revenues of $16 million and employs over 160 staff.
Trademark Notice
SteelEye Technology, SteelEye and LifeKeeper are registered trademarks of SteelEye Technology, Inc. All 3rd party trademarks are the property of their respective owners.
